Partner with Hammers Notes · Season 2026/27

Put your business in front of 22,000 West Ham fans a month

West Ham covered properly: a preview and a review for every game, plus the news as it breaks. The audience is mostly men over 45 in the UK, watching on the living-room TV. They're hard to reach anywhere else online.

22,000
people watched in the last 28 days
94,700
views in the last 28 days
296,000
views since launch in August
~20
long-form videos a month
1,348
subscribers, and growing
The audience

Not the audience you'd expect from a football channel

Most fan channels reach teenagers on their phones. Hammers Notes reaches their dads, and their grandads.

60%
are over 45, and nearly half are over 55
98%
are men
71%
are in the UK, concentrated in East London and Essex
44%
of all watch time is on a television, in the living room
If you sell kitchens, windows, wills, cars, eye tests, hearing care, holidays or a good pint, these are your customers.
Founding partner rates · first five partners · locked to May 2027

Start small. See what it brings in.

Most partners start with one trial read and their own discount code, so you can count exactly what it brings in before you commit to more.

Trial read
First booking
£75
full rate £125
  • 60-second read in Ollie's own words
  • Your discount code on screen
  • Link in the description
Integration
One video
£125
full rate £150
  • 60–90 second read, mid-video
  • Sponsor card with logo, offer and code
  • Link in the description
Month of the Desk
Most popular
£450
full rate £750
  • Your name on every video, all month
  • Two reads with sponsor cards
  • End-screen logo on every video
  • One Instagram post
League title
Predictions league
£600
full rate £1,200
  • "The [Your Brand] Predictions League"
  • Your name on the app, the weekly card and the leaderboard posts
  • Every remaining match week
Season partner
To May 2027
£3,000
full rate £5,500
  • Month of the Desk, every month
  • First refusal on derby weeks and deadline day
  • Two dedicated videos

Dedicated video £300 · Short £75 · live-stream presenting partner £100. All prices ex VAT.

How it works

From first email to first read inside a week

1

Email

Tell me what you sell and who you want to reach. A two-line email is plenty.

2

Agree

We pick the video and your offer, and set up a code that's yours alone.

3

Go live

The read goes out in the next match preview, in my own words and clearly marked as a paid promotion.

4

Count it

Views, clicks and code uses, all in one short report. Then decide what's next.

How we work

Three things a partner can rely on

No betting partners

That's a deliberate choice, so your brand sits in clean company.

No clickbait

Titles say what's in the video. People click because the titles are accurate, and that's why they keep watching.

Editorial independence

Partners pay for placement, never for opinions on the club. That's why the audience trusts what it hears.

Let's talk

Book a trial read

One video, your own code, £75. If it works, we go again.

hammersnotes@gmail.com